广绣的包装视觉设计

AbstractNowadays,many excellent traditional techniques,such as Guangxiu,are faced with the problems of inheritance and development.Not only theembroidery products of Guangxiu are excellent cultural products with localcharacteristics,no matter in Guangzhou or in China,but the existingpackaging of Guangxiu is seriously homogenized due to the Chinese style,lack of human feelings and local characteristics.There is not a good grasp ofthe most important factor that determines the first impression of consumers,which leads to the weakening of the attraction of their products to consumersThis paper will study the new visual design of Guangxiu packaging,whichwill improve the existing shortcomings of packaging vision,combine thetraditional and modern,and better interpret the Chinese style of Guangdongculture.Key words:Guangxiu,Chinese style,Guangdong culture,Tradition andModernity,Packaging vision