广州特色文化在新媒体环境下的发展研究——以“广府文创APP设计”为例

AbstractLocal characteristic culture is an important part of the national culture.The fifty-six nationalities and the local cultures of various provinces andcities have their own rich characteristics.Only then can we form the diverse,diverse and multi-level traditional Chinese culture we see today.In the past,people carried out cultural exchanges and dissemination through activitiessuch as population migration and commercial trade.Now,with thedevelopment of new media technologies,traditional methods ofcommunication can no longer meet the aesthetic appeal of contemporarypeople and serve people's lives.Only with the power of digital media art andtechnology can local traditional culture be fully developed and inherited.Therefore,this article takes the Cantonese cuisine cultural and creative app"shisui"as an example to study the development status and prospects ofGuangzhou's special culture under the new media environment,and how touse new media to interpret and spread Guangzhou's special culture andenhance Guangzhou.The recognition of characteristic culture in people'sminds and the inheritance and development of mainstream social groups.Byinvestigating the characteristics of Cantonese cuisine,extracting elements ofCantonese cuisine for creative ideas,and combining with APP designprinciples and technologies,it perfectly presents an APP with culturalcommunication and commercial value characteristics.Keywords:Cantonese food culture,cultural and creative products,localcharacteristics,new media,modern digital media