TheNamingandTranslationofChineseandEnglishTrademarks

毕业论文（设计）Trademark in modern life is a very common word.It is because trademark'sgeneral application has already spread in the universe,based on its process of beingborn,the naming and the translation of trademarks are discussed,as it closely relatesto the commodities we live on.Whether a trademark is acknowledged as successfulone depends on people's acceptance to how beneficial the goods that the trademarkrepresents have been.China is globalizing at high speed,while the translation ofChinese and English trademark has been in a foundational work in the field of foreigntrade(袁家麒：2o04).In the research,this article first reviews some achievements thatthe former researchers have made.Secondly,it offers an analysis of trademark fromcultural aspects on the basis of the review of the origin of naming trademarks and thenaming principles and analyzes cultural effects and existing problems in namingtrademarks through exemplifying many successful trademarks.From the perspectiveof cultural differences,this article then attempts to outline the origin of words and thecharacteristic of trademarks as well as the translation principles,explores severalkinds of trademark translation methods,and meanwhile discusses the errors ofcultural phenomenon in trademark translation.2.Literature reviewTrademark is conventionally a distinctive sign of some kind,whether that signcomprises a name,word,phrase,symbol,design,picture,styling or a combination ofone or more of these elements.A trademark is used by a business to identify itself and2