OnInternationalTrademarkTranslation

嘉应学院毕业论文〔设计)1.IntroductionAlong with rapid development of science and technology,every country in theworld actively exploits international market and enlarges the international marketshare.The important purpose of entering the international market and cultivatingname brand commodity is to well publicize the merchandise.Thus,as Americanauthor Ailisi says:"there can be difference between great amounts of dollars on theachievement of sale."Practice has proved that successful trademark translation canbring the huge economic efficiency,while unsuccessful translation not only bringsserious economic loss to the company or the country,but also affect the company orthe national image directly.The trademark research presents the unprecedented prosperity of the trademarktranslation.Translators have made large quantities of achievements in scientificresearch;especially the Chinese translation of trademark is gratifying.The studyrange is exceeded gradually.It has already no longer limited the discussion of thetrademark translation only in translation technique.But more and more people beginto study the problem that the trademark is translated in terms of interdisciplinarystudies.Superficially speaking,the further research of trademark translation indicatesthat the translation should apply certain strategies to realize the transformation oftrademark language.But the essence is actually the spread of the culture,because thetrademark word choice and its use have reflected a nationality's history and culture.The trademark translation is still the interdisciplinary knowledge;which involves2