OntheRealizationofTextualFunctioninAdvertisingEnglish

毕业论文〔设计)define it.It was not until the end of 17th century that with the development ofcommerce the word "advertising"became popular and obtained the meaning of"tospread commercial information".Ablert Lasker,the father of modern advertising,saidthat advertising was "salesmanship in print".American Marketing Association (AMA)defines advertising as the non-personal communication of information usually paidfor and usually persuasive in nature about products,services or ideas by identifiedsponsors through the various media.(夏政，2003).As a kind of English for Special Purpose,advertising English is a term oftenused to describe a text related to sales promotion.However complex it is,advertisingEnglish belongs to the category of languages and makes no exception to thosefeatures that languages own,bearing its unique characteristics phonologically,rhetorically,syntactically,and lexically in especial.Advertising English constitutes alively repository of vocabulary,ranging from the formation to the selection of words.In advertising English,a word that is of regular meaning may evoke a new amazingmeaning when used in special context and for certain purpose.Advertising English serves to persuade the existent and potential consumers topay for the promoted products of certain brand or take the advertised services of somecompany.It gives information about the products to consumers,arouses their goodfeeling toward the brand of the company,and in the end motivates them to accepttheir products or choose their services.In order to achieve these goals,therefore,advertising English is supposed to be attractive either visually or acoustically and2