AComparativeStudyofEnglishEuphemismandChineseEuphemism

V.Communicative Functions of Eup hemism........................................335.I Avoiding Taboo..335.2 Showing Politeness.........................355.3 Concealing Truth..38VI.Translating of English and Chinese Euphemisms..............................41Bibli0 graphy.….47ABSTRACTEuphemisms are mild,agreeable,or roundabout words used in place of coarse,painful,or offensive ones.The term comes from the Greek,eu meaning "well"or "soundinggood"and pheme meaning "speech".Euphemism literally means good or pleasantspeech.As an indispensable and natural part of language,euphemism has beenarousing wide interest.Many linguists and scholars have studied this linguisticphenomenon from the perspectives of rhetoric,semantics,pragmatics andsociolinguists.As a result,achievements in the study of euphemism have beenconspicuous.Thus,on the basis of others'researches,this thesis attempts to do acomprehensive analysis of English euphemisms and Chinese euphemisms bycomparatively analyzing their linguistic and cultural characteristics.