毕业论文〔设计)1.IntroductionBusiness letter referred in this study is a kind of letter dealing with businessactivities in international trades.In this modern society,it is still the major means ofwritten communication in business."Broadly speaking,the functions of a businessletter may be said to be:firstly,to ask for or to convey information;secondly,to makeor to accept an offer;thirdly,to deal with matters concerning negotiation of business"(外经贸英语函电,1989:1).Good communication is so essential in business activities that it requiresprinciples to guide communication.Business letters,as one of a firm's main means ofcommunication with others,its quality is one of important elements for successfulbusiness,thus it needs to be attached much importance to improve the skills of writinggood business letters.Judging from examples of the application of cooperativeprinciple in successful communication,we had better to emphasize the role ofapplying the principle which will contribute to the improvement of business letterswriting.People have found that cooperative principle has been widely applied in writingbusiness letters in these years.Grice's cooperative principle (CP)is one of the coreideas in Pragmatics which is significant in guiding verbal communication in the livingworld,and verbal communication includes oral communication and writtencommunication."In fact,cooperative principle is very common not only in verbalcommunication but also in almost all human interaction"(何自然,2003:63).In2
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