本科论文关键词:房地产;成本降低:公司竞争力AbstractWith the continuous development of the economy,people's demand for housingis also increasing.More and more people are looking at the high profits of the realestate industry,which has poured in,causing the rapid development of the real estateindustry and gradually becoming the pillar industry of China's national economy.However,as the real estate industry has grown stronger,real estate speculation hasgradually emerged,disrupting the order of the real estate market.In order to get thereal estate industry back on track,the state has implemented macro-control policies.Under the influence of the policy,the competition in the real estate industry isextremely fierce.If BinJiang Real Estate Company wants to improve itscompetitiveness in the real estate market,it is necessary to reduce costs from theestablishment stage,design stage and construction stage of real estate projects.This article introduces the research background and the current research situationat home and abroad;expounds the relevant theories of real estate cost and cost control;analyzes the problems in the cost reduction of the Binjiang Real Estate Companyfrom the project establishment stage,design stage,and construction stage,andexplains the reduction of the Binjiang Real Estate Company The reasons for theproblems in cost,pointing out the defects in cost reduction awareness,real estatedevelopment process,system,etc.;for the problems and reasons for the costreduction of Binjiang Real Estate Company,it is proposed to strengthen the awarenessof all employees to reduce costs and standardize real estate development Process,themethod of perfecting the system.Keywords:real estate;cost reduction;company competitiveness
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