比亚迪股份有限公司盈利能力研究

比亚迪股份有限公司盈利能力研究摘要随着经济社会的迅速进步，汽车已经逐渐成为大众不可或缺的出行工具，在日常事务及休闲生活中承担关键职能。然而，汽车的广泛应用亦滋生诸多问题，如过度榨取地球上有限的非可再生资源，导致环境污染程度加剧。在此情形下，汽车工业亟须向新能源汽车制造与新能源技术探索迈进。自2012年国务院发布实施《节能与新能源汽车产业发展规划(2012一2020年)》以来，我国坚持纯电驱动战略，加之环保工作的深入推进，以及形势迎来政策补贴，新能源汽车从培育期进入快速发展期。本文通过杜邦分析法，对在新能源汽车发展领域的佼佼者一一比亚迪近五年的财务数据进行盈利能力分析，除了注重与上年比较识别其变动趋势外，更注重与同业比较识别其存在的差距或优势，旨在探索研究比亚迪公司的发展前景及其中出现的问题，进而进一步探索分析比亚迪企业新能源汽车发展的盈利能力。分析结果发现比亚迪公司的盈利能力整体情况表现良好，但存在着过度依赖政策补贴、成本费用管理不善、负债结构不合理及资产使用效率低等问题。为了应对这些挑战，提出了减少对国家补助的依赖、注重成本费用控制、优化负债结构以及加快存货周转速度等对策。通过针对性解决方案，比亚迪公司有望改善其盈利能力，从而实现更加稳健的财务表现。关键词：盈利能力分析：新能源汽车：比亚迪公司Research on the Profitability of BYD Co.,LtdABSTRACTWith the rapid progress of the economy and society,cars have gradually become anindispensable means of transportation for the public,playing a key role in daily affairsand leisure life.However,the widespread use of automobiles has also given rise tomany problems,such as excessive exploitation of limited non renewable resources onEarth,leading to increased environmental pollution.In this situation,the automotiveindustry urgently needs to move towards new energy vehicle manufacturing andexploration of new energy technologies.Since the State Council issued andimplemented the "Energy Conservation and New Energy Vehicle Industry DevelopmentPlan(2012-2020)"in 2012,China has adhered to the strategy of pure electric drive,coupled with the deepening of environmental protection work and policy subsidies inthe situation,new energy vehicles have entered a period of rapid development from thecultivation period.This article uses the DuPont analysis method to analyze theprofitability of BYD,a leader in the development of new energy vehicles,based on itsfinancial data over the past five years.In addition to focusing on identifying itschanging trends compared to the previous year,it also focuses on identifying its gaps oradvantages compared to peers.The aim is to explore and study the developmentprospects and problems of BYD,and further explore and analyze the profitability ofBYD's new energy vehicle development.The analysis results show that BYD's overallprofitability is good,but there are problems such as excessive reliance on policysubsidies,poor cost and expense management,unreasonable debt structure,and lowasset utilization efficiency.In order to address these challenges,measures have beenproposed to reduce reliance on national subsidies,focus on cost and expense control,optimize debt structure,and accelerate inventory turnover speed.Through targetedsolutions,BYD is expected to improve its profitability and achieve more robustfinancial performance.KEYWORDS:profitability analysis;New energy vehicles;BYD Corporation目录前言..，，，，6第1章盈利能力的相关理论阐述61.1盈利能力含义概述61.2盈利能力的分析内容.71.2.1销售毛利率71.2.2成本费用利润率11.2.3资产负债率7第2章比亚迪股份有限公司盈利能力分析72.1比亚迪公司简介...........72.2比亚迪盈利能力财务指标分析…72.2.1净资产收益率(R0E)分析...72.2.2权益乘数分析92.2.3总资产周转率分析..102.3比亚迪盈利能力非财务指标分析13第3章比亚迪股份有限公司盈利能力存在问题的原因143.1资金质量不佳143.2资本结构不合理，获现能力差143.3缺乏长期成长性业务..14第4章提高比亚迪股份有限公司盈利能力的建议144.1拓宽融资渠道，优化资金来源144.2调整发展战略，增加盈利点.154.3巩固行业优势，