OPPO手机在越南市场营销策略分析

OPP0手机在越南市场营销策略分析国际经济与贸易专业学生：彭豪指导教师：张蓝月【摘要】自2001年中国加入WT0以来，经济全球化也随之而来，在一个市场竞争的时代，各个企之间的发展不仅要意识到国内市场的重要性，也要向海外市场进军寻找新的机会，以此图得更进一步的发展。因此如何在海外市场布局就显得尤为重要。本文以OPP0公司作为研究对象，首先对OPP0手机在越南市场的营销现状进行阐述分析，从四个层面阐述OPP0手机在越南市场的营销策略，对于0PP0手机来说越南市场是一个新兴市场，OPP0手机在越南市场的发展也相应存在一些问题。针对0PP0手机在越南市场存在的问题本文提出可行性与针对性的营销策略优化方案。帮助企业优化营销策略，提高市场的份额，获取更多的利益，同时也为其它同类企业的营销策略提供借鉴作用。【关键词】OPP0手机越南市场营销策略AnalysisOfOPPOMobilePhoneMarketingStrategyInVietnamInternationalEconomicsAndTradeStudent:Penghao Instructor:Zhanglanyue[Abstract Since China's accession to the WTO in 2001,economic globalization hasalso followed.In an era of market competition,the development of various enterprises notonly needs to recognize the importance of the domestic market,but also needs to explorenew opportunities in overseas markets,in order to achieve further development.Therefore,how to layout in overseas markets is particularly important.This article takes OPPO Company as the research object,first elaborates and analyzesthe marketing status of OPPO phones in the Vietnamese market,and elaborates onOPPO's marketing strategies in the Vietnamese market from four levels.For OPPO phones,the Vietnamese market is an emerging market,and there are also some correspondingproblems in the development of OPPO phones in the Vietnamese market.This articleproposes feasible and targeted marketing strategy optimization plans to address theproblems of OPPO mobile phones in the Vietnamese market.Assist enterprises inoptimizing marketing strategies,increasing market share,and obtaining more benefits,while also providing reference for marketing strategies of other similar enterprises.[Key Words]OPPOphoneVietnammobilephonemarketMarketingStrategyII目录一、绪论.....l(一)研究背景与研究意义1.研究背景2.研究意义(二)研究内容与框架.4.11.研究内容…12.研究框架......2(三)研究思路与研究方法21.研究方法22.研究思路2(四)贡献与不足2二、文献回顾/文献综述/文献评论3(一)国内文献回顾3(二)国外文献回顾」4(三)文献评述4三、核心概念与理论基础.4(一)核心概念44444444444(二)基理论.5四、OPP0手机在越南市场营销策略分析6(一)产品策略6(二)价格策略7(三)促销策略(四)渠道策略.8五、OPP0手机在越南市场存在的问题(一)产品知名度不高….8III(二)销售渠道不够完善9(三)OPP0本身缺乏核心技术10六、政策建议11(一)制定营销计划.11(二)完善销售渠道.11(三)提高核心竞争力…11(四)拓宽线上线下渠道11七、结论与展望.12(一)主要结论12(二)展望12参考文献..13致谢....15IV