数字文旅促进乡村振兴的优化路径

数字文旅促进乡村振兴的优化路径摘要在积极推进乡村振兴的时代大背景里，文化旅游产业借助其关联性强、附加值高的特性，成为推动乡村经济高质量前进、提升乡村居民生活水平的关键动力，伴随数字化浪潮的涌起，为文旅产业打破发展困境、达成转型升级开辟了全新道路，本文把产业融合理论跟协同治理理论作为基石，全面剖析X省S县的实践范例，全面探究数字文旅产业和乡村振兴的耦合关系。S县采用大数据、虚拟现实等技术对本地历史文化和自然景观开展整合开发，推动资源价值实现最大程度发挥，研究梳理出数字文旅促进乡村振兴的三大核心机制：技术赋予能量、文化重新构建与利益连接体系，构筑政府、企业、村民共赢的分配格局，激起乡村的内生动力。研究同样揭示了当下发展面临乡村网络覆盖不充分、智能设备配备滞后等基础设施薄弱状况，数字技术跟文旅运营的复合型人才极为匮乏等挑战，针对这些实际问题，本文针对搭建多层次协同的数字基建网络、创新人才培养与引进模式、完善政策配套体系和强化市场调控等方面提出优化办法，目的是为推动数字文旅产业跟乡村振兴深度融合、实现可持续发展提供科学的理论凭证与切实的实践指南，助力乡村振兴战略全面铺开与高质量跃升。关键词：数字技术；产业融合；乡村振兴；数字文旅ABSTRACTIn the context of comprehensively promoting rural revitalization,the cultural tourismindustry,with its strong correlation and high added value,has become a key engine forpromoting high-quality rural economic development and improving the quality of life forrural residents.The rise of the digital wave has provided a new path for the cultural tourismindustry to break through development bottlenecks and achieve transformation andupgrading.Based on the theories of industrial integration and collaborative governance,thispaper deeply analyzes the practical case of S County in X Province,systematically exploringthe coupling logic between digital cultural tourism and rural revitalization.S County hasintegrated and developed local historical culture and natural landscapes by using big data,virtual reality and other technologies,achieving the maximization of resource value.Theresearch has distilled three core mechanisms of digital cultural tourism promoting ruralrevitalization:technology empowerment,cultural reconstruction and interest connectionmechanisms,and constructed a win-win distribution system for the government,enterprisesand villagers,stimulating the internal driving force of the countryside.At the same time,theresearch also reveals the current development challenges such as insufficient rural networkcoverage,backward intelligent equipment configuration and other weak infrastructureproblems,as well as the severe shortage of compound talents in digital technology andcultural tourism operation.In response to these problems,this paper proposes optimizationcountermeasures from the aspects of building a multi-level collaborative digital infrastructurenetwork,innovating talent cultivation and introduction models,improving policy supportsystems and strengthening market guidance,aiming to provide scientific theoretical basis andpractical guidance for promoting the deep integration of digital cultural tourism and ruralrevitalization and achieving sustainable development,and assisting in the comprehensiveimplementation and high-quality development of the rural revitalization strategy.Key words:Digital technology;Industrial integration;Rural revitalization;Digitalcultural tourism目录学位论文原创性声明…2学位论文版权使用授权书3摘要ABSTRACT..第1章绪论…1.1研究背景…1.2研究的目的及意义1.3国内外研究现状21.3.1国内研究现状21.3.2国外研究现状..31.3.3评述..31.4概念界定及理论基础.1.4.1乡村振兴..41.4.2数字文旅.1.4.3产业融合理论1.4.4协同治理理论1.5研究内容与方法…51.5.1研究内容.….51.5.2研究方法.第2章数字文旅促进乡村振兴的现状分析：以X省S县为例72.1S县基本概况72.2现状分析72.2.1数字技术应用现状.72.2.2文