美食纪实类视频传播策略研究——以B站《食贫道》为例

美食纪实类视频传播策略研究一以B站食贫道为例摘要随着新媒体技术发展以及社交媒体平台的兴起，各式各样的视频内容输出使得B站视频呈现多样态，美食纪实类视频凭借其文化传播价值以及情感联结功能成为大众喜爱观看的内容形式之一。本选题以哔哩哔哩头部美食纪实类账号《食贫道》为例，结合新闻传播学以及新媒体传播规律，以5W框架为基本遵循，通过案例分析、数据挖掘等方法，探讨美食纪实类视频的创作特征、传播机制与社会文化意义。《食贫道》账号通过“纪实+人文”的叙事策略，将地域饮食文化与历史记忆融合，形成了兼具温度和深度的内容形态，其传播过程中通过与用户共创及弹幕文化强化了受众参与感，与用户之间形成情感共鸣。本论文也旨在通过研究《食贫道》这一典型案例，尝试解决其在进一步出圈、商业化运作与视频内容输出之间的矛盾，为新媒体时代纪实类美食视频传播实践创新提供理论参考。关键词：纪实类视频：B站《食贫道》：传播策略ABSTRACTWith the development of new media technologies and the rise of social mediaplatforms,the output of various video contents has made the videos on Bilibili (B)present a diverse landscape.Food documentary-style videos have become one of thepopular content forms loved by the public due to their cultural communication valueand emotional bonding function.Taking the top food documentary account Shipindaoon Bilibili as an example,this research topic combines the laws of journalism andcommunication with new media communication,follows the basic framework of the5W model,and explores the creative characteristics,communication mechanisms,andsociocultural significance of food documentary-style videos through methods such ascase analysis and data mining.By adopting a narrative strategy of "documentary+humanities,"the Shipindao account integrates regional food culture with historicalmemories,forming a content form that combines warmth and depth.During itscommunication process,it strengthens audience participation through co-creation withusers and bullet comment culture,establishing emotional resonance with the audience.This paper also aims to address the contradictions between its further expansion tobroader audiences,commercial operations,and video content output by studying thistypical case of Shipindao,providing theoretical references for the innovativecommunication practices of documentary-style food videos in the new media era.Keywords:documentary-style videos;Shipindao on Bilibili;communicationstrategies目录第1章绪论.……11.1研究背景1.2研究意义..21.2.1美食助力地域文化传播的实践意义..21.2.2研究纪实视频传播策略的理论意义…31.3文献综述.31.3.1国内研究现状....31.3.2国外研究现状...41.4研究问题...1.4.1研究问题...1.4.2研究难点及创新点...1.5研究方法.....。…51.5.1文献研究法....51.5.2个案分析法.......51.6理论基础...….·51.6.15W传播模式理论概述第2章美食类纪实视频传播现状概述.62.1纪实类视频现状....2.2美食类纪实视频现状....第3章《食贫道》视频传播分析83.1《食贫道》账号简介..………83.2《食贫道》视频传播创新策略分析.......·.83.2.1“饼叔”个人IP提升粉丝社群粘性.·83.2.2微观个体与宏大叙事的有机结合.…93.2.3电影化叙事，提升视频质感....……103.2.4核心受众的年轻态定位，发挥受众“主体性”作用....103.2.5注重效果反馈，传播策略的及时调整..........113.3《食贫道》视频传播现存问题分析........113.3.1创作内容同质化严重.…113.3.2观看门槛较高导致泛娱乐受众流失......。123.3.3受众高效率多样化心理难以满足.·13第4章美食纪实类视频传播优化策略.144.1优化策略..154.1.1生产内容精品化：深耕纪实叙事，打造高质量输出....·154.1.2传播渠道立体化：扩展多端渠道，构建圈层传播.…154.1.3作品分发智能化：依托数据资源，广泛触达协同......164.2研究不足.…16结论.17参考文献.17致谢19附录.20