粤桂东西部协作背景下乡村旅游发展策略研究

粤桂东西部协作背景下乡村旅游发展策略研究以广西融安县为例目录中文摘要2Abstract.一、绪论3.25(一)研究背景及意义51.研究背景.………分2.研究意义…5二、文献综述….6(一)国内文献综述....6(二)国外文献综述.·6(三)文献述评三、相关理论概述.7(一)乡村旅游..……>(二)粤桂东西部协作内容...·8(三)体验旅游理论........·.(四)旅游可持续发展理论四、广西融安县乡村旅游开发优势9()自然环境...........91.优越的地理位置..92.丰富的旅游资源93.便利的交通条件10(二)经济环境........101.日渐完善的基础设施102.优良的投资环境...……。10(三)人文环境11(四)政策环境.……11五、广西融安县乡村旅游发展现状.11(一)积极推进旅游项目.....·.11(二)开发民宿项目.…12(三)带动就业创业12六、广西融安县发展乡村旅游的优势.12(一)政府政策的大力扶持12(二)便捷的交通.………13(三)广阔的客源市场..·13(四)当地民众发展乡村旅游的意愿强烈.…13(五)丰富的乡村旅游资源.………14七、广西融安县乡村旅游存在的问题13(一)基础设施不完善....……13(二)休闲活动单一，游客参与体验性较差..14(三)服务人员素质低，缺乏相关的专业人才14(四)旅游产品开发深度不够，品牌意识不足15(五)过度商业化，乡土气息不足..15八、广西融安县乡村旅游的发展对策.16(一)合理规划转变发展理念，紧跟时代潮流..·..16(二)树立市场观念，创新营销方式.....17(三)加强专业指导，强化人员培训..·17(四)大力培育旅游新业态......18(五)人工智能赋能特色乡村，发展AI旅行社18九、结论19参考文献.19致谢….20粤桂东西部协作背景下乡村旅游发展策略研究以广西融安县为例中文摘要自党的十八大开始，粤桂协作逐渐深入，双方聚焦于资金的支持、产业间协作、劳务双向合作、各类人才交流等重点协作内容，开展了多层次、多形式的协作。而融安县也作为其中协作的广西33个县（市、区）成员之一，目前正全力打造柳州次经济中心城市，同时加大对全县乡村旅游的开发，因此粤桂两省区协作可以给融安县今后的发展带来极大的帮助。本文结合广西融安县旅游资源和旅游的社会环境，首先介绍关于乡村旅游的有关概念，其次总结了对融安县乡村旅游发展状况、开发优势进行研究，随后浅谈了融安县当地发展乡村旅游战略的优越性，最后针对融安县发展乡村旅游过程中存在的问题和挑战进行分析，提出在粤桂协作背景下，基于融安县当地本土风俗民情、自然环境及生态资源的乡村旅游发展对策建议，加快推动融安县的乡村旅游发展。[关键词]粤桂东西部协作：乡村旅游：广西融安县Research on rural tourism development strategyunder the background of cooperation betweeneastern and western Guangdong and Guangxi-Take Rong'an County of Guangxi as anexampleAbstractSince the 18th CPC National Congress,Guangdong Guangxi cooperation has graduallydeepened.The two sides have focused on key cooperation contents such as financial support,inter industry cooperation,two-way labor cooperation and various talent exchanges,and carriedout multi-level and multi-form cooperation.Rong'an County,as one of the 33 counties (citiesand districts)in Guangxi,is making every effort to build Liuzhou as a sub economic central city,3and increasing the development of rural tourism in the county.Therefore,the cooperationbetween Guangdong and Guangxi provinces can bring great help to the future development ofRong'an county.Combined with the tourism resources and social environment of Rong'an County inGuangxi,this paper first introduces the development status,development advantages and localrural tourism development advantages of Rong'an County,and then compares and analyzes thetourism competitiveness of five counties in Liuzhou city to know the allocation efficiency oftourism elements in Rong'an county.Finally,it analyzes the problems and challenges existing inthe development of rural tourism in Rong'an County,and puts forward countermeasures andsuggestions for the development of rural tourism based on the local customs,naturalenvironment and ecological resources in Rong'an County,so as to accelerate the developmentof rural tourism in Rong'an county.Key words:Cooperation between eastern and western Guangdong and Guangxi;Rural tourism;Rong'an County,Guangxi4