西双版纳傣族文化旅游资源开发研究

西双版纳傣族文化旅游资源开发研究摘要西双版纳不仅地理位置优越、气候独特，而且有丰富的傣族文化旅游资源，因此要积极抓住傣族文化发展的新机遇，探索能使政府、公司、村民利益达到“共赢”的发展模式，推进傣族文化旅游的旅游开发与民族文化保护工作，达到农民创收与文化旅游发展“双赢”，推动该区域持续发展。本文基于西双版纳傣族文化旅游资源开发的现状，深入分析目前西双版纳傣族文化旅游资源开发存在的问题，并就存在的问题提出了几点建议，一是强化旅游资源开发，合理规划布局：二是竖立傣族文化旅游品牌建设：三是开发过程加大傣族文化旅游的保护力度：四是平衡好傣族文化旅游资源开发中出现的利益和矛盾。旨在通过本文的研究帮助西双版纳在现有旅游产品的基础上，开发出更多带有民族文化特色的旅游产品来吸引旅游者，并促进当地经济发展。关键词：西双版纳：傣族：文化旅游资源：开发AbstractXishuangbanna is not only the geographical position is superior,the unique climateand the culture of the dai nationality has rich tourism resources,so to actively seize thenew opportunities for the development of the dai nationality culture,exploration canmake the government,companies,the villagers'interests to achieve "win-win"model ofdevelopment,promote the dai national minority culture tourism tourism developmentwith the protection of ethnic culture work,farmers'income and "win-win"culturaltourism development,promote the regional sustainable development.This article isbased on the present situation of the xishuangbanna dai national minority culturetourism resource development,in-depth analysis of current problems of xishuangbannadai national minority culture tourism resource development,and puts forward severalSuggestions on existing problems,one is to strengthen the tourism resourcedevelopment,reasonable planning and layout;2 it is to erect the dai national minoritycultural tourism brand construction;Third,strengthen the protection of the dai nationalminority culture tourism development process;Four is balance in the dai nationalminority culture tourism resource development interests and conflicts.Aims to helpthrough the study of this paper on the basis of the existing tourism products inxishuangbanna,to develop more tourism products with national culture characteristicsto attract tourists,and promote local economic development.Keywords:In xishuangbanna.The dai nationality.Cultural tourism resources;Thedevelopment of目录摘要...Abstract一、绪论...3(一)研究背景(二)研究目的.2(三)研究意义.21.理论意义…2.现实意义…2二、西双版纳傣族文化旅游资源开发概况(一)西双版纳简介….3(二)西双版纳傣族文化旅游资源概述.31.傣族节庆文化..32.傣族特色饮食文化村寨和“星光夜市”3.杆栏式建筑文化.44.宗教祭祀文化5(三)西双版纳傣族文化旅游资源开发现状51.傣族文化得到了很好的传承.….32.傣族文化旅游资源开发得到政府的支持…43.打造了告庄西双景景区.4三、西双版纳傣族文化旅游资源开发存在的问题.···.6(一)傣族文化旅游资源缺少统一规划和合理布局.6（二)傣族文化旅游资源开发缺芝品牌形象包装宣传…7(三)傣族文化旅游资源开发存在汉化问题.…8(四)傣族文化旅游资源开发中村民存在认知存在问题.8四、西双版纳傣族文化旅游资源开发对策,，，，，，，，，，，，，，，，,，(一)强化旅游资源开发，合理规划布局..8(二)加强傣族文化旅游品牌建设.9(三)开发过程加强傣族文化旅游资源保护力度…10(四)平衡傣族文化旅游资源开发中出现的利益和矛盾..1山五、结论11纶，，，，，，，，，，，，，，，，，，，，，，，，，，，，，，，，，，，，，，，参考文献...13致谢...…13IV