新零售背景下L公司前置仓选址

新零售背景下L公司前置仓选址问题研究摘要随着电商行业的发展，前置仓作为一个物流节点，将仓库从城市远郊前移，成为最靠近消费者的物流节点。在生鲜电商行业中，作为头部商家的L公司的销量在疫情期间持续增长。然而，公司现有的“区域配送中心+分拣中心+站点”的物流配送网络已经暴露出缺陷，因此公司考虑升级业务模式。为此，L公司计划在备选点中选定一定数量的前置仓，以直线距离五公里范围内、两小时内送达生鲜订单。为了确保选址的合理性，本文采用层次分析法进行前置仓选址问题的分析。本文首先介绍了研究背景和目的，以及国内外研究现状。然后提供了相关概念和理论基础，详细分析了影响前置仓选址的因素。接着，通过构建递阶层次结构、构建判断矩阵并赋值、层次单排序及一致性检验等步骤，进行了W地和M地评分比较，并对候选地址的评分结果进行了分析。最后，得出结论并列举参考文献。本研究提供了一种可行的选址分析方法，为L公司前置仓选址问题的解决提供了一定的参考价值。关键词：生鲜电商；前置仓选址；层次分析法Research on the location of L-company's pre-warehouseunder the new retail backgroundAbstractWith the development of the e-commerce industry,front-end warehouses,as alogistics node,have moved warehouses from the outskirts of the city to become theclosest logistics node to consumers.In the fresh e-commerce industry,as a leadingmerchant,L Company's sales continued to grow during the pandemic.However,thecompany's existing logistics distribution network of "regional distributioncenters+sorting centers+stations"has already exposed defects,so the company isconsidering upgrading its business model.To this end,L company plans to select acertain number of front-end warehouses among alternative points,and deliver freshorders within two hours within a straight distance of five kilometers.In order toensure the rationality of location selection,this article adopts the Analytic HierarchyProcess to analyze the problem of front warehouse location selection.This article first introduces the research background and purpose,as well as thecurrent research status at home and abroad.Then,relevant concepts and theoreticalfoundations were provided,and factors affecting the location of front-end warehouseswere analyzed in detail.Subsequently,by constructing a hierarchical structure,constructing a judgment matrix and assigning values,hierarchical single sorting,andconsistency testing,a comparison of W and M scores was conducted,and the scoringresults of candidate addresses were analyzed.Finally,draw conclusions and listreferences.This study provides a feasible location analysis method,which provides acertain reference value for solving the problem of location selection for L company'sfront-end warehouse.Key words:Fresh E-commerce;Location of front warehouse;Analytichierarchy process目录摘要Abstract一、绪论.6(一)研究背景..6(二)研究目的及意义...6(三)国内外研究现状(四)主要内容..10(五)研究方法.。.10二、相关概念及理论.11(一)相关概念11(二)理论基础…。..12三、L公司前置仓选址分析13(一)L公司的选址现状分析13(二)影响前置仓选址的因素.14四、基于层次分析法的L公司前置仓选址分析.….16(一)L公司前置仓选址要求16(二)构建递阶层次结构….16(三)构建判断矩阵并赋值17(四)层次单排序及一致性检验.19(五)候选地址的评分结果分析20结论与展望….23参考文献….24附录一（专家打分问卷）26附绿二（专家打分问卷）.27