新形势下房地产企业融资问题及策略研究

新形势下房地产企业融资问题及策略研究摘要我国的房地产业从1992年邓小平的南方讲话开始，迅速在全国范围内生根发芽，至今已有数十年的历史，成为我国经济总量的中流砥柱，其中包括了第二产业和第三产业，为我国的发展作出了巨大的贡献，也为我们的人民创造了巨大的就业机会。然而，近数十年来，房地产业的发展并非一帆风顺，历尽千辛万苦，越挫越勇，并在过去的数十年时间里形成了具有中国特色的发展模式。同时，我国在不同的国情下，也很难直接借鉴国外的经验。然而，随着全球经济一体化程度的提高，国际分工日益完善，各种生产要素在全球流动，2020年初的新冠肺炎，对全球经济产生了巨大的影响，首当其冲的就是我们，而房地产业也面临着巨大的困难。房地产是一个资本密集的产业，一旦资金周转不畅，就有可能导致工程停工，乃至倒闭。因此，房地产企业将融资作为一个战略问题，而融资策略又直接影响着公司的股权结构。受新冠疫情影响，房地产融资更加困难。所以，房地产公司首先要做的就是融资。文章从新冠疫情的大背景下，具体分析了在这种严峻的形势下，怎样才能在融资中求得生存和发展。同时，也会总结以前的财务问题。关键词：新冠疫情：房地产融资：融资策略AbstractChina's real estate industry from 1992 deng xiaoping's southern speech,quicklytake root across the country,has decades of history,become the mainstay of oureconomy,including the second and third industry,made great contributions to thedevelopment of our country,also created huge jobs for our people.However,in recentdecades,the development of the real estate industry is not smooth sailing,throughnumerous hardships,more and more brave,and in the past decades has formed adevelopment model with Chinese characteristics.At the same time,it is difficult forChina to learn from foreign experience directly under different nationalconditions.However,with the improvement of global economic integration,theinternational division of labor is increasingly perfect,and various production factorsflow around the world.COVID-19 in early 2020 has had a huge impact on the globaleconomy.We are the first one,and the real estate industry is also facing greatdifficulties.Real estate is a capital-intensive industry,once the capital turnover is notsmooth,it may lead to the project shutdown,and even closure.Therefore,the real estateenterprises regard financing as a strategic issue,and the financing strategy directlyaffects the shareholding structure of the company.Due to the COVID-19pandemic,real estate financing is even more difficult.So,the first thing that real estatecompanies should do is financing.From the context of COVID-19,the articlespecifically analyzes how to survive and develop in financing under this severesituation.At the same time,the previous financial problems will also be summarized.Key words:COVID-19;Real estate financing:Financing strategy2目录.引言二.房地产企业现行融资方式概述.21.国外房地产企业代表性融资方式.21.房地产投资信托(RETS)22.住房抵押贷款证券化.33.对我国融资方式的启示….4三.我国房地产企业融资现状研究51.我国房地产企业融资现状.52.新冠疫情冲击下我国房地产业的发展现状..51.房地产开发投资现状52.商品房销售现状63.房企到位资金现状.73.房地产企业融资中存在的问题.91.房地产行业融资渠道较窄..92.部分房地产企业信用状况不佳.93.中小型房地产企业融资难度大、风险高..94.个别企业不愿学习国外先进的方法.9四.新形势下房地产融资研究…...101.新冠肺炎疫情对房地产企业影响分析.101.短期影响.…102.中长期影响11五.研究对策.131.房地产企业走联合之路…132.企业积极开拓多元化融资渠道.…143.健全内部控制体系，提升企业信用水平.144.学习国外优秀方法.14六.结语.………………5