跨境电商自营海外仓的选址研究-以深圳市L公司为例

Research on the Location Selection of Cross-borderE-commerce Owned Overseas Warehouses:A Case Study ofShenzhen Company[Abstract]With the in-depth development of the "Internet"and thecontinuous spread of economic and trade globalization,many emerging markets haveemerged.Many companies have seized the opportunity to upgrade and optimize theindustry.Cross-border e-commerce is in this context.Rapidly develop and form acertain scale.However,at this stage,the development of cross-border e-commerce isseriously hindered by the slow development of cross-border logistics.The emergenceof overseas warehouses can solve the problem of high cross-border logistics deliveryfreight,low parcel delivery rate,high packet loss rate,and difficulty in returninggoods And poor shopping experience.In recent years,the development of overseaswarehouses has been very strong.In just a few years,a large number of third-partyoverseas warehouse service providers have emerged in the cross-border e-commercemarket,giving cross-border e-commerce sellers more opportunities to choose,but forthose who want to expand For cross-border e-commerce companies with relativelystrong market and financial strength,self-built overseas warehouses are a moresuitable option.Whether scientific location selection is related to the successfuloperation of overseas warehouses after completion,this paper focuses on howcross-border e-commerce sellers change how to choose a reasonable overseaswarehouse address to carry out.This article takes the location of overseas warehouses as the research object,first analyzes the current situation of cross-border e-commerce and cross-borderlogistics,and does not deviate from the influencing factors of location selection ofoverseas warehouses,taking Shenzhen L Company as a specific case to discuss,L Thecompany is a cross-border e-commerce company that mainly sells fitness equipmentand small furniture.Due to the rapid increase in business in Europe,in order to better