电商环境下的生鲜产品冷链物流运作模式分析—以盒马鲜生为例

广东东软学院本科毕业设计（论文）AbstractBased on the improvement of consumption level,the convenient,multi-frequency and small-batch online shopping method of "staying athome"is more popular among people.As a result,the consumption amountof electronic transaction of fresh products is increased year by year,thuspromoting the continuous development and growth of fresh e-commerce.However,fresh e-commerce relies on cold chain logistics to operate.Therefore,this paper takes boxma fresh as an example to study its cold chainlogistics operation mode,analyzes the problems found in its mode,andfinally proposes solutions to improve cold chain logistics.Key word:Fresh E-commerce;Cold Chain Logistics Logistics OperationMode