A probe and analysis on the operation and management ofshort-range of the Fresh-delivered logistics--takingshort-range Fresh-delivered logistics in Longgang Shenzhenas an example[Abstract]With the rise of the life conditions of people,the need ofFresh-delivered has gained a dramatic increase,many e-commerce companies havetook their focus from offline shopping to online delivery,by establishing the presetstorehouse and deliver station,fresh-delivered enterprises place as many networks aspossible all over the city,allowing people received their orders within an hour.but theshort-range fresh deliver market is chaotic while being prosperous.To a companygetting into a market with right gesture and method is an important strategicdecision,and to the customers,choosing the right service is an important decision indaily routine.This article mainly using the method of case-analyse,matrixgraph,comparison-decision to probe into the management and operation of thefresh-delivered industry under the resources it's having now,and to give suggestionson how to improve the pattern of the management from the prospective ofcustomer,practitioners and the incorporation itself.[Keywords]Short-range Fresh delivery Matrix graph Comparison-decision
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