电商背景下农村物流配送模式选择研究

Study on Rural Logistics Distribution Mode Selectionunder The Background of The Electronic Commerce[Abstract]With the development of the Internet and e-commerce,the increase inthe number of rural netizens,the sinking of e-commerce enterprise channels,and thesupport of the national government,the rural market has become a new blue ocean forthe development of e-commerce enterprises.This paper aims to understand the currentsituation of rural logistics by analyzing the current characteristics of rural logisticsand the problems in logistics distribution,and by building an evaluation index systemfor the selection of logistics distribution models,the paper analyzes the self-operatedlogistics distribution model,third-party logistics distribution model,Commondistribution logistics distribution mode and "3+1"logistics distribution mode,thesefour logistics distribution modes are analyzed,and the logistics distribution modesuitable for e-commerce enterprises should be selected when facing the rural market.In the model selection index system constructed,there are four first-level indicators,which are the company's own operational capabilities,logistics distribution costs,logistics service quality,and rural logistics development status.There are 16second-level indicators,which are analyzed by AHP Consistency test and overallsuperiority ranking of the constructed indexes are made,and finally the proposedcountermeasures for the selection of rural logistics distribution model under thebackground of e-commerce are put forward.[Keywords]The electronic commerce background Rural logisticsDistribution modeThe indicator system AHP