巴马长寿密码在公益推广活动中的视觉化探索

广东东软学院本科毕业设计〔论文)AbstractBama Yao Autonomous County is well-known after being rated as "thefifth longevity town in the world".People from all over the world rush toBama in order to pursue the longevity code.People's wrong understanding ofBama's longevity code has damaged the local ecology.At present,the visualdesign of Bama mostly focuses on the packaging design of productmarketing,focusing on the characteristics of the product,and the existingbrand visual system is disordered,unable to show the unique particularity ofBama to the audience.This paper takes the visual exploration of Bamalongevity code in public welfare promotion activities as the researchdirection,analyzes the current cases of cultural and creative design works,and explores the visualization of Bama longevity code from two aspects ofvisual expression method and visual practice.Key words:Longevity code Brand building Public welfare PromotionVisual exploration