十二生肖元素在文具包装设计上的应用

Abstract of EnglishThe Chinese Zodiac is one of the outstanding elements of traditionalChinese folk culture and a cultural treasure handed down by the ancestorsthrough the ages,among them,the Liuhe Culture of the Chinese Zodiac hasinteresting phrases such as judging the harmony of the numerology betweenpeople,and the "noble people"in Liuhe are people who are helpful to yourdestiny.Combining Chinese Zodiac elements with packaging can effectivelyenhance the brand image and convey the positive meaning of the culture.Inthis paper,the characteristics of stationery packaging are analyzed,and theapplication cases of Chinese Zodiac elements in packaging design ofdifferent products on the market are analyzed,this paper explores theapplication of Chinese Zodiac elements in the design of stationery packaging,and finally launches the design and practice of children's stationerypackaging related to the Chinese Zodiac series.Key words:Chinese Zodiac Stationery Packaging design Application