浅析“情感因素”在商业广告创意的应用-以小米音箱广告为例

广东东软学院本科生毕业设计〔论文)AbstractEmotion has always been the basis of interpersonal communication andthe topic of human life.With the rapid development of modern economy andthe improvement of people's consumption level,people's new requirementsfor consumption are unified with their own emotions.Material consumptionis no longer the main trend,and the development trend of consumptionjumps from the material level to the spiritual level.Emotional creativeadvertising has become the main trend of the development of commercialadvertising.The general understanding of modern advertisers on theproduction of commercial advertisements is that successful advertisementsshould be endowed with emotions,and the emotional factors in the creativeapplication of commercial advertisements have a strong artistic expression,enough to cause people's emotional resonance and consumer desire.Based on millet speakers commercial video advertising as a majorvisual forms,of which the modern young people"lonely"emotion is the coreidea,combined with caring type,atmosphere and stories such as a variety oftypes,main performance on the last picture of the goods from the careloneliness emotion,to comprehensively in this paper,the application ofemotional factors in the commercial advertising originality.Key words:Emotional factors:Creative advertising:Millet speakers