浅析当代影视广告视觉表现形式

广东东软学院本科生毕业设计（论文）ABSTRACTThe continuous development of digital technology has greatlyenriched the innovative methods and visual forms of film and televisionadvertising.The combination of film and television advertisement andvarious visual arts makes the visual style more diversified.Different formsof artistic expression directly affect the first feeling and impression of theaudience to the advertisement.In the era of the explosion of visualinformation,the aesthetic consciousness of the audience is graduallyimproved.There is still much room for discussion on how to create avisual representation of modern advertising that is suitable forcontemporary audiences and how to apply the scientific means andinnovative thinking of the digital information age to the creation ofcontemporary film and television advertisements.This paper mainlydiscusses the characteristics of visual expression forms of contemporaryfilm and television advertisements in terms of space and techniques basedon classification,and analyzes excellent cases,so as to hope that film andtelevision advertisements can make a breakthrough in vision and show anew style and artistic expression form.Keywords advertising on movie and TVvisualrepresentationartistic style