广州特色文化元素与文化创意产业发展设计研究—以“广州塔”为例

AbstractIn recent years,creative products are favored by most consumers,amongwhich the cultural and creative content is the core,which plays an importantrole in enhancing the added value of products.If local elements of a certain region are integrated into cultural and creativeproducts,the good sales of the products will not only promote the consumereconomy,but also promote the local historical and cultural characteristics andpromote tourism.Thus,the integration of local elements of Guangzhou into cultural andcreative products is beneficial to the economic and cultural development.Among the local elements of Guangzhou,Canton Tower has a symbolicmeaning.The shape of Canton Tower is like the beautiful figure of women,releasing the tenderness of women and bringing warmth to human nature.Canton Tower stands out from the crowd in the center of Guangzhou.Thistowering structure shows the vitality and confidence of Guangzhou city,andtells the glory of Guangzhou city caused by the hard work of Guangzhou peopleover the past two thousand years.Canton Tower can also shine brightly at night.The gorgeous lights make itthe most brilliant color at night.Therefore,I choose Canton Tower as the entrypoint for design.The main vision of cultural and creative products is mainly made bycollage,and the texture produced by the patterns and water extension of inkpainting techniques is reasonably used to create,showing the gorgeous colors ofGuangzhouKey words:cultural and creative product Canton Tower Ink paintingtexture collage