论公共关系在现代企业管理中的应用

论公共关系在现代企业管理中的应用摘要公共关系是借助各种传播方式，使社会组织与相关公众之间建立联系，进而相互了解、互惠互利的管理活动。在现代企业管理工作中，培养员工正确的公共关系意识，收集必要的市场信息和数据，协调企业内外部关系，开展有效的公关活动，做好危机管理工作，既能为企业带来经济效益，也有助于企业在激烈的市场竞争中立于不败之地。由此可见，公共关系在企业发展和壮大的整个过程中都起着至关重要的作用，从公共关系出发来制定企业的管理策略，能够使企业获得长足的进步。关键词公共关系企业管理应用On the application of public relations in modern enterprise managementAbstractPublic relations refers to the management activities in which social organizations,through the use of various communication means,form a two-way communication between themselves and the relevant public,so that the two sides can understandeach other,adapt to each other and benefit from each other.In the modern enterprise management,cultivate employees the right public relations consciousness,gather the necessary market information and data,coordinate the relationship between the enterprise internal and external,to carry out the effective public relations activities,to do a good job of crisis management,can bring economic benefits for the enterprise,can also help enterprises in an impregnable position in the intense market competition.It can be said that public relations play a crucial role in the whole process of enterprise development and growth.To formulate enterprise management strategies from theperspective of public relations can enable enterprises to make great progress.Keywords Public relations Enterprise management Application1