毕业论文(设计)fax or e-mail.In this case,mastering the skills of writing an effective business letter inshort time has become an emergence for those who want to represent themselvespositively to their customers,competitors and employers.However,composing agood business letter is not a piece of cake for those who lack of basic information ofbusiness letter,especially English business correspondence,and pragmatic principleswhich guide the writing of correspondence.Commercial English is a special term given to English by non-English speakingnations for international trade.What a special kind of character is commercial English?Commercial English is standard English adapted to special business purposes.Fewinternational business transactions covering finance,law,advertisement andaccountant,can be fluently carried out without correspondence at some point.What ismore,English is widely used in letters written to customers,agents,suppliers,shipping companies and many other people concerned.So as the importance andpopularity of using English in business,more people turn to study it in the hope ofadapting to the development of our society.Nevertheless,the point that businessEnglish,a complex of English and business is a kind of language which is accordingwith pragmatic principles in context should not be neglected.Under suchcircumstance,making a clear idea of pragmatic principles becomes an essential taskfor people who want to conduct business.Basing on this background,this thesis isgoing to discuss the application of pragmatic principles in English businesscorrespondence and has concluded some useful strategies of composing an effectiveEnglish business correspondence.
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