MorphologyinAdvertisementEnglish.doc(新)

毕业论文〔设计)1,IntroductionLiving in a world of advertising,potential consumers are endlessly influencedby all kinds of product or service information from various media includingnewspapers,magazines,television,radio,post and Internet,etc.This is a time fullof advertisements,which are around us and even float in air.An advertisement criticsaid:"the air we breathe is made up of Nitrogen,oxygen and advertisement"(a政，2003；l8).Norman Douglas,.a famous British novelist evaluated:“You can tellthe ideals of a nation by its advertisements'"(复政，2003；22).“Advertisement”derived from Latin "adverfure",which originally meant encourage and call forattention(胡小芸，2002：l5).Thousands of advertisements contain people's differentunderstandings.Some people regard that advertisement is communication,is marketessence,is part of society and economy,and is public relation,while some thinks itas payable propaganda.The Sociologist,psychologist,politician,economist,linguists and artists define advertisement from different points.Albert Lasker,"father of modern advertisement",refined it as "salesmanship inprint',but later,radio and television were invented(胡小芸，2o02:l9).Soadvertisement is changing.AMA (American Marketing Association)defined it asfollows:advertisement is the nonpersonal communication of information usuallypaid for and usually persuasive in nature about products,services or ideas byidentified sponsors through the various media(,1997:1).In advertisement,every word is chosen carefully and analyzed deeply.Linguistic morphology is a