MarketingCharitiesinChina

marketing theories in charitable organizations'marketing campaigns.In addition,thereport also includes some suggestions for charitable organizations to carry outmarketing campaigns and they are co-marketing strategy and cause-related strategy.However,this report does not include systemic introduction of marketing theories andknowledge.The report just focuses on Chinese charitable organizations and theirmarketing campaigns,but doses not consider the situation of foreign charitableorganizations.Moreover,the status quo and marketing campaigns of other typesnon-profit organizations will not be discussed in this report.2 ProceduresAccording to my schedule of doing this report,the first step is to collect relevantinformation and research them as carefully as possible.A Chinese old saying goes:itis the first step that costs troublesome.The most difficult part through the report is tocollect and sort so much information and material,because I have to check theirreliability and extract useful opinions and statistics from them.All of this informationand material that were referenced in this report is collected from four primaryresources:several secondary resources,official website,newspaper articles andeditorials as well as video clips.These resources have played an essential role in myreport,because I extracted a lot significant and reliable statistics from them andconsulted many professional opinions about charity and marketing from them.Inorder to make sure the reliability and effectiveness of my information,all of theseresources referenced were published in the latest decade,such as Smith,Bucklin's TheComplete Guide to Non-profit Management,Robert F Sharpe,Jr's SuccessfulFundraising in Challenging Times,Sonnemans,J,A.Schram and T.Offerman'Strategic Behavior in Public Good Games:When Partner Drift Apart,Wu Guanzhi'sMarketing for Nonprofit Organizations and William T.Harbaugh's The PrestigeMotive for Marking Charitable Transfers and so on.After collecting and sorting information and statistics,the next step in my schedule is