基于地域文化下的品牌设计应用研究——以中洞村旅游为例

AbstractChinese red culture is to inherit and develop the revolutionary spirit,carry forward the cultural deposits and spiritual connotation of Chineseexcellent traditional culture,and play an important role and significance inpromoting the rapid development of old revolutionary base areas and redculture tourism areas.Huidong county is Gotham town hole in the village ofhuidong county red revolutionary base areas,for the past two years thedevelopment of tourism,the old revolutionary base areas became well known,but the hole in the village is located in the mountains,remote,internationaldevelopment and transmission remains limited,in order to better spread theregional red culture,so a hole in the village as the main body,the red cultureas the background,conducting a hole in the village red cultural tourism branddesign.This paper delve into holes in the village of red culture connotation,show the hole in the village of red culture inherent spirit,the correspondingdesign creation is to promote the region a means of red culture,from theperspective of visual communication design,hole village red cultural tourismbrand design,make holes in the village of red culture passing through thetrue spirit of the red,show the charm of the hole in the village of red culture.Finally,according to the research direction of the paper,withzhongdong village as an example,the red culture tourism brand designpractice and application,further explore the feasibility of the theoreticalresults of the paper.Key words:Regional culture Red culture Brand design