平遥云锦成公馆的发展策略

平遥云锦成民宿旅游的发展策略摘要民宿是旅游市场的重要载体深受大众喜爱，随着人们生活水平的不断提高和旅游市场的蓬勃发展，如何更好地满足顾客需求，提高顾客的满意度已成为当下民宿旅游关注的重点。我国的民宿已初具规模，民宿不仅是一个居住空间，还需要包含当地的人文风情、建筑特点等，这对于民宿经营者、旅游民宿建设者及当地政府都有一定的挑战，基于此，本文将以平遥云锦成民宿建设情况为例，通过对平遥云锦成游客进行问卷调查，发现云锦成民宿基础设施不健全，民宿产品单一，知名度低，宣传营销力度不够，温馨舒适度低，缺少家庭氛围，服务质量不高等问题，最后提出改善平遥云锦成民宿基础设施建设，打造特色民宿产品，加大宣传力度，提高知名度创造沟通平台，加大服务培训力度，提升服务质量等建议。关健词：民宿旅游；游客满意度；提升策略AbstractB&B is an important carrier of the tourism market and is deeply loved by the public.Withthe continuous improvement of people's living standards and the vigorous development of thetourism market,how to better meet the needs of customers and improve customer satisfactionhas become the focus of the current BB tourism.China's B&B has begun to take shape.B&B is not only a living space,but also needs to include local cultural customs and architecturalcharacteristics,which has certain challenges for B&B operators,tourist BB builders andlocal governments.Based on this,this article will pingyao brocade into the construction of ahome stay facility,for example,through the questionnaire survey,found brocade into a homestay facility infrastructure is not sound,home stay facility product single,low visibility,publicityand marketing,warm comfort,lack of family atmosphere,service quality is not high,finally putforward to improve pingyao brocade into a home stay facility infrastructure construction,buildcharacteristic home stay facility products,intensify publicity,raise awareness to createcommunication platform,intensify service training,improve service quality advice.Key words:Home-stay tourism;tourist satisfaction:upgrade strategy目录一、引言...3(一)研究背景(二)研究意义3二、相关概念及文献综述4(一)民宿旅游......(二)游客满意度.....4(三)顾客消费行为理论......(四)文献综述.…5三、平遥云锦成民宿旅游的现状调查...·.7(一)平遥云锦成民宿旅游的调查问卷设计..(二)平遥云锦成消费者调查的数据与分析.·四、平遥云锦成民宿旅游发展存在的问题分析.....16(一)基础设施不健全，民宿产品单一16(二)知名度低，宣传营销力度不够17(三)温馨舒适度低，缺少家庭氛围....17(四)服务内容单一，服务质量不高..18(五)淡旺季市场差别明显..18五、平遥云锦成公馆品质提升策略...…18(一)改善平遥云锦成民宿基础设施建设，打造特色民宿产品......·18(二)加大宣传力度，提高知名度.....19(三)创造沟通平台，营造温馨舒适的家庭氛围.....19(四)加大服务培训力度，提升服务质量....20(五)合理利用价格杠杆，调节旅游消费者季节分布.....·20六、结语…20参考文献.22致谢233