基于SWOT分析的临沂市跨境电商物流模式优化研究

目录摘要。关键词…Abstract.…Keywords..2引言….3一、相关理论综述….4(一)跨境电商的相关理论(二)文献综述..5二、跨境电商物流模式发展规划.8(一)我国跨境电商物流模式发展规划.8(二)临沂市跨境电商物流模式发展规划.10三、临沂市跨境电商物流模式SW0T分析12(一)优势分析S.….12(二)劣势分析W..12(三)机遇分析0..12(四)威胁分析T….13四、跨境电商物流模式存在的问题014(一)物流方式缺乏多样性.14(二)缺乏跨境物流的专业人才。.14(三)跨境电商运输成本高14(四)海外服务水平不足。24五、跨境电商物流模式的对策建议…16(一)强化跨境电子商务企业的物流方式监督和评估16(二)优化跨境物流专业人才.16(三)提升消费者对跨境电子商务的认知度.16(四)建立联盟形式的海外仓模式16结论….18参考文献….19致谢…212基于SWOT分析的临沂市跨境电商物流模式优化研究贸易经济赵子涵指导教师王新生摘要：依托跨境电商平台，我国跨境物流服务与互联网技术相融合并由此转型升级。但我国跨境电商物流服务模式仍存在诸多问题。基于此，本文将重点分析中小型企业的跨境电商模式，对我国跨境电商出口企业内外部环境的机会威胁和自身优劣势展开分析和评价，旨在选择一种科学的物流模式。在大数据视角下跨境电商物流模式的影响下，对我国现有物流模式进行分析和评价，剖析了我国物流模式当前存在的主要问题，并选取我国代表性的城市一临沂市为典型切入，点，以研究和解决问题为宗旨，对临沂市目前的运营状况以及当前物流模式的运营流程和存在的问题进行了详尽的分析。并综合多种影响因素，为临沂市选择合适的物流模式提供可供选的对策方案，并提供一套可供选择的物流预选模式。关键词：跨境电商物流模式临沂市S0T分析Research on Optimization of Cross border E-commerce LogisticsModel in Linyi City Based on SWOT AnalysisTrade EconomicsZhao ZihanInstructorWang XinshengAbstract:Relying on the cross-border e-commerce platform,China's cross-border logistics services andInternet technology are integrated and upgraded.However,there are still many problems with thecross-border e-commerce logistics service model in China.Based on this,this article will focus onanalyzing small and medium-sized cross-border e-commerce enterprises,analyzing and evaluating theopportunities,threats,and advantages and disadvantages of the internal and extemal environment ofChina's cross-border e-commerce export enterprises,with the aim of selecting a scientific logistics model.Based on the perspective of big data,this study analyzes and evaluates the influencing factors ofcross-border e-commerce logistics models in China,identifies the main problems in China's currentlogistics models,and selects Linyi City,a representative city in China,as a typical entry point.With theaim of researching and solving problems,this study provides a detailed analysis of the currentoperational status of Linyi City,as well as the operational processes and problems of the current logisticsmodel.Taking into account various influencing factors,provide altemative countermeasures andsuggestions for Linyi City to choose a suitable logistics model,and provide a set of logistics referencemodels for selection.Keywords:cross border e-commerce logistics model :linyi city:SWOT analysis2