企业员工流失问题及对策研究——以广州瑞幸咖啡为例

企业员工流失问题及对策研究一以广州瑞幸咖啡为例摘要企业要做大做强，靠的是企业的底层人员，企业与企业的竞争，归根到底是对人才的争夺。如何留住高素质的人才，是所有企业所关注的问题。但是在就业岗位增多的同时员工可供选择的空间越来越大，员工流动率也在不断提高，企业的员工流动问题也日趋突出。特别是在咖啡店，因为店面小加上人事的变化，造成了底层职员的大量流动。这样的情况不仅给企业的运营带来极大的影响，而且还会导致员工招聘和培训等方面的费用增加，从而使公司的发展受到极大的限制。本文以广州的瑞幸咖啡风波为个案，剖析了咖啡风波的成因及对策。本课题将采用文献调研的方法，对广州瑞幸咖啡的客流进行系统梳理和归纳。基于以上分析本文以广州瑞幸为例，分析了其基层员工的流动情况，该项目的实施将为瑞幸在广州的员工流动以及整个咖啡产业的良性发展提供理论依据。关键词：人力资源管理：人员流失：原因与对策AbstractTo grow and strengthen a company,it relies on its lower level personnel.Thecompetition between enterprises ultimately boils down to the competition for talent.Howto retain inequality talents is a concern for all enterprises.However,as job opportunitiesincrease,the space for employees to choose from is also expanding,and the employeeturnover rate is constantly increasing.The issue of employee turnover in enterprises is alsobecoming increasingly prominent.Especially in coffee shops,due to the small size of thestorefront and personnel changes,there has been a significant turnover of lower level staff.This situation not only has a great impact on the operation of the enterprise,but also leadsto increased costs in employee recruitment and training,thereby greatly limiting thedevelopment of the company.This article takes the Luckin Coffee incident in Guangzhou as a case study to analyzethe causes and countermeasures of the coffee incident.This project will adopt the methodof literature research to systematically sort out and summarize the passenger flow ofGuangzhou Luckin Coffee.Based on the grassroots employees.The implementation of thisproject will be above analysis,this article takes Guangzhou Ruixing as an example toanalyze the turnover of itsKeywords:human resource management,personnel turnover,reasons and countermeasures目录原创性声明摘要.Abstract.…....1绪论..11.1研究背景和意义1.1.1研究背景1.1.2研究目的……21.1.3研究意义…21.2文献综述..21.2.1国外研究现状.1.2.2国内研究现状…1.2.3国内外研究述评….31.3研究内容、方法和技术路线图.31.3.1研究内容…31.3.2研究方法..41.3.3技术路线图.41.4本章小结….52基础理论及相关概念。.621主要基础理论.62.2相关概念阐释….62.3本章小结..73广州瑞幸咖啡的发展与基层人员的流动，.83.1瑞幸咖啡在广州的概况.83.1.1瑞幸咖啡在广州的人员流动状况.….83.1.2瑞幸咖啡店的人员构成83.2瑞幸咖啡在广州的底层人员流动情况….83.3瑞幸咖啡对广州地区基层人员流动的影响103.3.1基层人员流动对雇员个体的影响.103.3.2瑞幸在广州的底层人员流动...113.4本章小结124瑞幸在广州的员工流动状况调查与分析...144.1企业在职人员问卷调查的结果分析..144.2设计和实施离职者访谈….184.2.1访谈目的.184.2.2访谈对象194.2.3访谈结果.194.3广州瑞幸咖啡基层员工流失原因分析204.3.1外部环境原因.204.3.2企业原因214.3.3员工个人原因…224.4本章小结…225广州瑞幸咖啡中的底层人员流失及应对…245.1完善薪酬体系，充实员工福利…245.2制订新的帮助新成员的策略.245.3假期制度的实施..…255.4畅通的人员提升通道.255.5本章小结..26结论.27参考文献，28致谢29附录1员工离职倾向调查问卷，30