上海家化盈利能力分析

上海家化盈利能力分析摘要随着企业经济活动的复杂性加大，企业对外公布的财务信息也受到了利益相关者的关注，企业对外公布财务信息的载体是财务报表，但财务报表是企业经营成果的直接体现，仅通过财务报表很难看出背后实质性信息，需要借助一定的理论和方法对其分析和解读，以此读懂企业公布财务信息背后企业的经营情况，因此，运用科学的方法对一个企业财务状况进行分析具有重要意义。上海家化是一家主营日化产品的企业，但随着我国宏观经济环境的恶化以及后疫情时代人民消费信心的不足，上海家化面对的挑战和压力是巨大的，其盈利能力的高低对其他企业具有重要的参考意义。本文选取了上海家化作为研究对象，借助财务分析的方法对上海家化盈利能力进行分析，研究发现：上海家化销售能力出现下滑、成本控制能力有待提高、负债融资增加了企业的财务负担、应收账款回收能力不强。为提升上海家化整体盈利能力，本文提出注重营销方式创新、注重销售质量，加强预算、提升企业成本控制能力，结合企业盈利状况合理安排负债以及加强应收账款的管理等，以期通过这些措施促进上海家化健康的发展和持续的盈利，取得长久的发展。关键词：盈利能力分析：财务指标：上海家化ABSTRACTWith the increase in the complexity of corporate economic activities,thefinancial information released by companies has also attracted the attention ofstakeholders.The carrier for companies to release financial information to the outsideworld is financial statements,but financial statements are a direct manifestation ofbusiness results.It is difficult to see the substantive information behind the financialstatements.It is necessary to analyze and interpret it with certain theories and methodsto understand the business situation of the enterprise behind the financial informationannounced by the enterprise.Therefore,use scientific methods to analyze the financialstatus of an enterprise.It is of great significance.Shanghai Jahwa is a company thatspecializes in daily chemical products.However,with the deterioration of mycountry's macroeconomic environment and the lack of consumer confidence in thepost-epidemic era,Shanghai Jahwa faces enormous challenges and pressures,and itsprofitability is high and low.It has important reference significance for otherenterprises.This paper selects Shanghai Jahwa as the research object,and analyzes theprofitability of Shanghai Jahwa by means of financial analysis.The research finds thatShanghai Jahwa's sales capacity has declined,cost control capabilities need to beimproved,and debt financing has increased the financial burden of the company.Theability to recover accounts receivable is not strong.In order to improve the overallprofitability of Shanghai Jahwa,this article proposes to focus on innovation inmarketing methods,focus on sales quality,strengthen budgets,improve corporate costcontrol capabilities,rationally arrange liabilities based on corporate profitability,andstrengthen the management of accounts receivable,with a view to adopting thesemeasures Promote the healthy development and sustained profitability of ShanghaiJahwa,and achieve long-term development.Keywords:profitability analysis;financial indicators;Shanghai Jahwa目录第1章绪论…1.1研究背景…1.2研究意义第2章上海家化财务状况分析22.1公司简介…2.2上海家化财务状况现状2.2.1资产负债状况分析...........2.2.2利润状况分析.…。2.3上海家化盈利能力指标分析42.3.1上海家化主要盈利指标分析42.3.2上海家化盈利能力的其他指标第3章上海家化盈利能力存在的问题3.1销售能力出现下滑.…3.2成本控制能力有待提高.….83.3负债融资增加了企业的财务负担83.4应收账款回收能力不强….8第4章改善上海家化财务状况的路径、94.1注重营销方式创新、注重销售质量4.2加强预算、提升成本控制能力.….94.3结合自身盈利状况、合理安排负债筹资.94.4加强应收账款的管理10结论参考文献12致谢.13第1章绪论1.1研究背景随着市场经济的进一步深入以及企业财务制度日趋规范和制度化，企业对外公布的财务信息日益收到重视，其中最重要的就是企业的盈利能力，对企业的盈利能力进行分析可以更好地评价企业的财务成果，做好企业的财务分析，可以为企业提供有价值的决策信息，使企业能够保持长久的竞争优势。当前，随着经济体制逐渐完善，我国在诸多领域都取得许多前所