基于杜邦分析体系的泸州老窖公司盈利能力分析

基于杜邦分析体系的泸州老窖公司盈利能力分析摘要近年来我国经济发展越来越好，人们的消费能力也越来越高，白酒作为中国历史悠久的传统饮品也越来越受到广大群众的喜爱，白酒市场的发展明显加快。自2015年之后白酒行业的发展逐渐从低迷期恢复，在如今的新发展时期，更要抓住行业发展的机会，及时调整企业发展方向策略，本文通过运用杜邦分析体系来系统研究泸州老窖公司的各项盈利能力。只从单个财务指标进行分析的传统分析方法较为片面，不能清晰地看到各财务指标之间的联系和影响，对企业的盈利能力分析有局限性。杜邦分析体系在一定程度上很好地弥补了传统分析较为片面的弊端，可以将各个财务指标之间的联系和影响综合起来，进行系统全面地分析评价，特别是对白酒企业的盈利能力分析效果更是十分显著。本文选取了在白酒业中具有重要代表性的泸州老窖公司作为杜邦分析的对象，对其长期的盈利能力情况进行了分析和评价，并与白酒业的平均水准进行了对比和分析，找出泸州老窖公司在白酒业中的经营优势和目前普遍存在的一些问题，最后总结了研究结论。目前国内外几乎没有白酒企业相关的文献已经涉及或者说是运用杜邦分析系统来对白酒企业盈利和财务状况系统分析，所以这篇论文的研究成果不但能够为泸州老窖公司的管理层在未来几年如何改善自身的经营和管理决策方面的工作提供一些参考和建议，还可以为白酒产品和行业其他地区白酒企业的发展做出借鉴。关键词：泸州老窖：杜邦分析：盈利能力ABSTRACTIn recent years,China's economic development is getting better and better,and people'sconsumption power is also getting higher and higher.As a traditional drink with a long history inChina,liquor is becoming more and more popular among the masses,and the development ofliquor market is accelerating significantly.Since 2015,the development of the liquor industry hasgradually recovered from the downturn.In today's new development period,it is more important toseize the opportunity of the industry development and timely adjust the development directionstrategy of the enterprise.This paper systematically studied the profitability of Luzhou LaojiaoCompany by using DuPont analysis method.The traditional analysis method that only analyzesfrom a single financial indicator is relatively one-sided,unable to clearly see the relationship andinfluence among financial indicators,which has limitations on the analysis of the profitability ofenterprises.To a certain extent,DuPont analysis method makes up for the disadvantages of thetraditional analysis,which is relatively one-sided.It can integrate the relations and influencesamong various financial indicators to make a systematic and comprehensive analysis andevaluation,especially for the profitability analysis of liquor enterprises.This article selects in the liquor industry has the important representative of Luzhou Lao Jiaocompany as an object of dupont analysis to its long-term profitability is analyzed and evaluated,and compared with the average of liquor industry and analysis,point out the business advantage inLuzhou Lao Jiao company in liquor-making industry and some of the currently widespreadproblems,finally summarizes the research conclusion.Little white wine enterprise the relatedliterature at home and abroad have been involved in or using the du pont analysis system for liquorcorporate earnings and financial condition analysis,so the research achievements of this paper cannot only to Luzhou Lao Jiao of the company's management in the next few years how to improvetheir operation and management decision-making work provides some references and Suggestions,can also for liquor products And the development of liquor enterprises in other areas of the industryto make reference.Key words:Luzhou Lao Jiao;DuPont analysis;ProfitabilityⅡ目录第1章引言.......第2章泸州老窖公司盈利能力分析....2.1财务状况与经营成果相关的盈利能力分析.…12.2资本资产经营能力相关的盈利能力分析....