浅谈赤水市生态旅游发展的SWOT分析及可行性探析

浅谈赤水市生态旅游发展的SW0T分析及可行性探析摘要美丽中国推进背景下，是对政府主导下的旅游业机制创新化和多元化的要求，是对企业加快产品多样化和人性化的追求，是对游客的生态保护意识以及满意度的期待。三大场景凝聚为一个追问：建构人与自然生命共同体时代，何种生态旅游产业得以适应新需要。生态旅游主要依托于该地域特有的人文与自然景观而发展，从地区自身而言，旅游业作为获取经济价值快且高的行业之一，旅游业的发展目标已由传统的以人文景观为基础向新型生态旅游转型：从游客自身而言，相较于城市的快节奏生活更倾向于闲暇时间慢生活的体验。然而，保护区市场化的过程中产品的多样化吸引大量游客到访的同时，却并没有拟定好保护自然生态环境中生物多样性的合理管控措施。管理能力与承载人流的不嫁接，最终导致生态退化的危险逐步逼近。因此，如何兼顾旅游地区经济价值的同时又可以保护自然资源是一个很有现实感的理论问题。本文将从环境、文化、个人入手，全面展开对赤水市生态旅游存在的问题及优化发展措施的探究。关键词：赤水市：生态旅游：可持续发展：问题；措施AbstractUnder the background of promoting beautiful China,it is the requirement for theinnovation and diversification of tourism mechanism led by the government,thepursuit for enterprises to speed up product diversification and humanization,and theexpectation for tourists'awareness of ecological protection and satisfaction.The threescenes are condensed into a question:what kind of ecotourism industry can meet thenew needs in the era of building a community of human and natural life.Ecotourismmainly relies on the unique cultural and natural landscape of the region.From theperspective of the region itself,tourism,as one of the industries with fast and higheconomic value,has transformed its development goal from traditional humanlandscape to new ecotourism;From the perspective of tourists themselves,comparedwith the fast-paced life in the city,they prefer the experience of slow life in leisuretime.However,in the process of marketization of the reserve,the diversification ofproducts has attracted a large number of tourists.At the same time,reasonable controlmeasures to protect biodiversity in the natural ecological environment have not beenformulated.The non grafting of management capacity and carrying flow of peoplewill eventually lead to the danger of ecological degradation.Therefore,how to giveconsideration to the economic value of tourism areas while protecting naturalresources is a very realistic theoretical problem.This paper will start with theenvironment,culture and individuals,and comprehensively explore the existingproblems and optimal development measures of ecotourism in Chishui City.Key words:Chishui City;ecotourism;sustainable development;problems;measures目录目录一、赤水市生态旅游的相关概述31.赤水市基本概况32.生态旅游的概念3.相关理论基础.....……3二、赤水市生态旅游发展的SWOT分析...·1.赤水市生态旅游发展的优势分析..2.赤水市生态旅游发展的劣势分析.3.赤水市生态旅游发展的机遇4.赤水市生态旅游发展面临的挑战..…7三、推动赤水市生态旅游发展的可行措施1.政府主导.......2.企业创新.....3.民众参与..104.加强生态教育..10结语...13参考文献15致谢..17