我国B2C跨境电子商务发展策略研究——以阿里巴巴全球速卖通为例

我国B2C跨境电子商务发展策略研究一一以阿里巴巴全球速卖通为例目录摘要…Abstract ...........1川附表索引..…IV第1章引言.....1.1.研究背景........11.2.研究意义…11.3.国内外研究现状11.3.1.国外研究现状。11.3.2.国内研究现状21.4.研究思路和内容..21.5。研究方法和创新点…第2章中国跨境电商行业发展近况...42.1.交易规模持续扩大，发展快速...2.2.目标市场集中化，以出口业务为主义第3章跨境B2C电商模式宏观发展环境分析……63.1.政策环境分析..........63.2.经济环境分析63.3.社会文化环境分析.>3.4.技术环境分析...F第4章全球速卖通SW0T分析94.1.优势分析….94.2.劣势分析4.3.机会分析.........104.4.威胁分析............10第5章我国B2C跨境电商发展建议125.1.严格规范和审核中小企业信用度....125.2.优化退换货服务.……125.3.完善官方物流体系，加强海外仓建设.。125.4.整合跨境物流企业，构建物流信息系统..12第6章结论.14参考文献…15致谢....16I摘要在大数据技术与时俱进和“一带一路”提倡的驱动下，中国开拓创新，越来越注重跨境电子商务的发展。在跨境电子商务中，B2C商业运营模式在跨境电子商务中的市场份额日益提升，但在我国B2C跨境电子商务发展比较晚，发展不健全，许多问题阻拦其发展。本文以典型企业一一全球速卖通为例，科学研究中国跨境电子商务中跨境物流B2C商业运营模式的发展。最先，运用PE$T实体模型论述了中国B2C跨境电子商务的环境分析并对发展行情的危害。随后，根据$WOT研究分析了全球速卖通的优点、缺点、机会和威协，并归纳了工作经验。对于退货工作与物流详情的难题，给出了融合跨境物流公司、严格执行企业信用等级、提升退货管理等解决方法。进而全方位科学地处理牵制在我国B2C电商发展的货运物流阻碍，融洽总体发展。关键词：B2C跨境电子商务；全球速卖通；跨境物流AbstractDriven by big data technology advancing with the times and the "the Belt and Road"initiative,China is pioneering and innovating,paying more and more attention to the developmentof cross-border e-commerce.In cross-border e-commerce,the market share of B2C businessoperation mode in cross-border e-commerce is increasing,but in China,B2C cross-bordere-commerce has developed relatively late and is not sound,and many problems hinder itsdevelopment.This paper takes the typical enterprise -Global Express as an example toscientifically study the development of cross-border logistics B2C business operation mode inChina's cross-border e-commerce.Firstly,the PEST entity model is used to discuss theenvironmental analysis of China's B2C cross-border e-commerce and its harm to the developmentof the market.Subsequently,based on SWOT research,the advantages,disadvantages,opportunities and threats of AliExpress were analyzed,and the work experience was summarized.For the problem of return work and logistics details,solutions such as integrating cross-borderlogistics companies,strictly implementing enterprise credit rating,and improving returnmanagement are given.And then comprehensively and scientifically deal with the obstacles offreight logistics that hinder the development of B2C e-commerce in China,so as to achieveharmonious overall development.Key Words:B2C cross-border e-commerce;Global Express;Cross borderlogisticsⅢ