服装业上市公司盈利能力分析——以海澜之家为例

Analysis of profitability of listed companies in the clothingindustry-Take the home of Hailan as an exampleAbstractThe clothing industry is a traditional pillar industry in China,which plays an important role inChina's economic development.However,with the continuous change of the economic environment,thedevelopment of the domestic clothing industry is facing formidable challenges.In the comprehensivecompetitiveness of listed companies,profitability is a core element,the foundation of enterprisedevelopment,and an important factor affecting the performance of listed companies in the clothingindustry.The higher the profitability,the stronger the ability to bear risks.In the face of the currentenvironment,it is of great practical significance to accurately evaluate the profitability of listedcompanies in China's clothing industry and measure their advantages for improving the businessperformance of clothing enterprises and accelerating the sustainable and rapid development of theclothing industry.Taking Hailan Home Co.,Ltd.as an example,this paper analyzes its profitability by combining theother three garment industry companies with the contract industry leaders in order to find out theproblems in its development and propose solutions to improve its profitability and promote itsdevelopment.At the same time,it is expected to provide effective inspiration for other garmententerprises to analyze their own profitability and choose the development direction suitable forthemselvesKey words:Clothing Industry,Profitability,Listed Companies