融媒体视域下提升文化软实力的新思路研究

AbstractAt present,the promotion of cultural soft power has become an important part ofcomprehensive national strength.Due to the impact of foreign culture,the soft power of domesticculture has been greatly threatened and impacted,so we must take effective measures to enhancethe soft power of culture.Driven by information technology,the rapid development of integratedmedia technology has become the leader of all kinds of media at present,and is an important trendof future media development.In this context,the use of financial media to enhance cultural softpower has become an important trend.This paper selects the new idea of promoting cultural soft power from the perspective ofcultural soft power as the research object.Based on the full analysis of the concepts and theories ofcultural soft power,financial media and traditional media,this paper analyzes the differencebetween the role of financial media and traditional media in the promotion of cultural soft power,and analyzes the influence of financial media and traditional media on the promotion of cultural softpower.It also puts forward new ideas to enhance cultural soft power based on the perspective offinancial media and puts forward suggestions on implementation strategy.It is hoped that the study of this paper can provide certain guidance and help for the promotionof cultural soft power under the background of financial media.Key words:cultural soft power;Financial media;To promote;New ideas;Strategysuggestion