山海经神话故事在文创产品中的设计应用

烟台科技学院本科毕业设计AbstractThe purpose of this paper is to explore the application of the myth of"The Book ofMountains and Seas"in the design of cultural and creative products,explore the uniquecharm and profound connotation of the myth of "The Book of Mountains and Seas",soas to construct the design of cultural and creative products with the theme of "The Bookof Mountains and Seas".First of all,analyze and summarize the visual elements of themythical image in "The Classic of Mountains and Seas",analyze the user's needsthrough the conclusion of the questionnaire survey,and position the design works asbeautiful and vivid handicraft decorations according to the survey results.Secondly,based on the analysis of the image of exotic animals in the Classic of Mountains andSeas,combined with the modern design concept,the craft works with unique exoticanimal shapes are designed to inherit and carry forward the mythological elements intraditional culture,expand the research ideas,and provide design methods and researchideas that can be used for reference in the future to transform mythological resourcesinto modern products.Key words:Shanhaijing;Myths;Cultural and creative products