粤港澳地区生鲜农产品冷链物流配送模式研究

Research on cold chain logistics distribution mode of freshagricultural products in guangdong,Hong Kong and MacaoAbstractSince the turn of the millennium,people's demand for food has shifted from satiety to eatingwell.They pay more attention to food safety and the freshness of food materials.Freshagricultural products are indispensable in People's Daily life.However,such sudden crises asAfrican swine fever,new coronavirus and bird flu have disrupted people's previous consumptionpattems and accelerated the change of consumption structure of fresh food.These changes havegreatly impacted the original cold chain logistics distribution mode,bringing huge challenges andopportunities to the cold chain logistics and distribution industry.Based on the guangdong region of fresh agricultural products cold chain logistics distributionmode as the research object,by studying abroad and the current status of cold chain logistics offresh agricultural products in the region,through the analysis of the current region of guangdongfresh agricultural products cold chain logistics distribution mode of the problems andopportunities,and the main distribution mode and the advantages and disadvantages between thedifferent mode,so as to draw some experience worthy of leaming on the basis of perfectingmeasures are put forward.The research results have some reference significance for theoptimization of the cold chain logistics distribution mode of fresh agricultural products.Key words:Guangdong Hong Kong and Macao region,fresh agricultural products,coldchain logistics,distribution mode