互联网背景下乡村农产品网络散卖模式实践与研究

广东东软学院本科毕业设计（论文）AbstractWith the continuous development of agricultural technology,the qualityand output of agricultural products are gradually improving.However,therelatively narrow local market and passive single sales mode make theincome of farmers fall into a passive situation,which greatly limits theincome of farmers.With the emergence of the Internet,the exchange ofinformation becomes rapid and extensive.Relying on the Internet,e-commerce directly breaks through the local market,bringingunprecedented opportunities to agricultural products.The lower entrythreshold also makes it possible for individual farmers to sell agriculturalproducts online.This paper studies the same type of literature and news,compares andanalyzes the development trend of domestic and foreign agricultural productse-commerce,summarizes the pain points and research status of domesticagricultural products network retail mode.Combined with the questionnairesurvey data,the consumption trend and habits of consumers are analyzed.Finally,combined with the problems and difficulties encountered in thepractice of the actual agricultural products network retail mode,this paperstudies the actual conditions of farmers from multiple perspectives,and putsforward targeted suggestions from the three perspectives of a singleagricultural product producer,the overall producer of agricultural productsproduction place,and the national economic development,so as to upgradefarmers from the traditional passive single agricultural products sales modeto the agricultural products network The retail mode provides a moreobjective and comprehensive thinkingKey words:farm products internet network retail electronic commerce