高校快递满意度影响因素分析——以广东药科大学为例

Analysis on the influencing factors of college expressdelivery satisfaction--a case study of guangdongpharmaceutical university[Abstract]In recent years,with the rapid development of global economy andtechnology,the logistics industry has also penetrated into thousands of households.Express enterprises play an irreplaceable role in the logistics industry and are one ofthe main components of the logistics industry.The number of college studentsshopping online is gradually increasing,and online shopping has become an importantpart of most college students'daily life.College students have provided great impetusfor the development of e-commerce industry.In this paper,through investigation andstudy the present situation of the college campus Courier service and to expressservice satisfaction among college students,and scientific selecting representativeindicators,understand the campus express service market information,puts forwardconstructive Suggestions for express service industry development,and promote theall-round,coordinated and healthy development of campus express delivery services.[Key words]customer satisfaction express industryquality of expressservice2