文化创意与非物质文化遗产的应用与研究

AbstractWith the development of science and technology nowadays,farminghas become the product of science and technology.Since the formulation ofthe Taichu calendar by Deng Ping in Western Han Dynasty,people'sagricultural activities were guided,and people started paying attention togood weather for the grains.It was the product of the imagination andwisdom of ancient Chinese.Under the Chinese modernization construction atpresent,people have gradually forgotten the 24 Solar Terms,the intangiblecultural heritage that has been passed down for 5,000 years.The 24 Solar Terms is the initial system formed by observing themotion of celestial bodies to recognize the regular changes in seasons,climate,phenology,etc.in one year.Before scientific observation andresearch on the system of heavenly bodies,people were in awe of nature,sothey could only pin their hope on gods to pray for a good weather in thecoming year.Due to the increase in population in recent years and the energydemand generated by the development of science and technology,humanbeings have become increasingly dependent on the natural environment,andthen taken too much from and excessively exploited the nature,resulting inthe exhaustion of the natural environment and resources and the change ofnatural law.In order to evoke people's memory of the 24 Solar Terms,and tomake people pay attention to the harmony between the natural environmentand human beings'living environment,I was inspired to create "the 24 SolarTerms·Spring”.This paper took the theme of“the24 Solar Terms·Spring?”as the mainvisual expression,comprehensively sorted out the propaganda effect of 3Danimation for children,teenagers and middle-aged people by taking thedevelopment of the times into consideration,hoping to inject innovativeblood into local 3d animation,enrich the 3D animation market,arouse thelove of children and teenagers for traditional culture,so that it can be spread.Keywords:3D animation,the 24 Solar Terms,spring,natural environment,farming culture