浅谈重复构成在品牌设计的应用研究——以一口面餐厅为例

AbstractThe arrival of the new economic era has promoted the rapiddevelopment of China's catering industry.However,due to itsweak brand awareness,the domestic catering industry has beengreatly impacted by the catering industry around the world.If wewant to occupy a place in the market,we need to build up a brand imagewith its own characteristics,and enhance the value of the brand throughbrand design.Repetition,as one of the most basic design forms in graphic design,is loved by the public with its unique visual charm.This form ofrepetition is also common in brand design.Repeated composition is usedin brand design to make the picture have sense of order and unity.Theapplication of repetitive composition in brand design can make the imagehave a sense of order and unity,give consumers a strong visual impact,and deepen the personalized construction of the brand.In this paper,through understanding the development process ofcatering industry,familiar with the visual elements of brand design,master the manifestation of repetitive structure,and analyze theapplication cases of repetitive structure in brand design.and explore theapplication cases of repetitive composition in brand design.In addition,this paper takes Nanjing EKOU restaurant as the object to carry out theapplication practice,using the form of repeated composition,starting