孟非斯风格插画在红包设计中的应用

广东东软学院本科生毕业设计（论文）AbstractAs the oldest festival in Chinese history,the Spring Festival is naturallyrooted in people's lives.Among them,the red envelope is a very importantpart of the customs,but its red envelope design is relative to the tradition.The Memphis style is a style that has been loved by young people recently.The style is characterized by vivid colors,extensive use of geometric figures,and the traditional design style.This article adopts the Memphis style for redenvelope design,creates a series of Memphis style red envelopes,and usesthem in derivatives to improve the old-fashioned red envelope designproblem and lack of sense of design,providing a new direction for redenvelope design The organic fusion of Memphis style combines traditionwith modernity.The red envelope culture has a long history.People pay toomuch attention to the weight inside the red envelope and forget the aestheticsof the red envelope.The design of the red envelope is equally important.Keywords:visual communication Memphis style Memphis styleillustration Red envelope design