老式唱片店的品牌视觉形象再设计研究

广东东软学院本科毕业设计（论文）AbstractIn the past decade,influenced by "record store day",the sales volume ofvinyl records in the world is growing rapidly.Old record stores have got newopportunities,but they are facing brand upgrading and improvement.Thispaper analyzes the necessity of the brand visual image redesign of the oldrecord store,and explores the brand visual image redesign of the old recordstore with emotional design.The research content of this paper includes thefollowing two aspects:first,the role of auxiliary graphics in brand visualimage design;second,emotional design in brand visual image design tounderstand the relationship between emotional design and brand.Independent design of the brand image design of the old record store,including the design of the main logo,logo application effect drawing design,the extension design of auxiliary graphics and other design level applicationresearch.Key words:Brand image,Record store,Auxiliary graphics