AbstractChildren between 3 and 6 years old are in the pre-operational stage ofcognitive development,and are especially sensitive to the perception ofexternal stimuli.Through their own perception of the world,they graduallygrow and develop the psychosomatic system.Starting from children'spsychological development needs,the visual design of the kindergarten iscarried out from the perspective of children's aesthetic cognition to stimulatechildren's creativity and imagination subtly from the environment.With the method of combination of theory and case,understand thekindergarten visual design development present situation at home and abroad,to the kindergarten visual design shall conform to the children's cognitivedevelopment needs as a starting point,combined with the case,a summary of3~6 years old children to the cognitive laws of graphics,text and color,thekindergarten visual design.Finally,the visualization of kindergarten from theperspective of children's cognition should be designed in the form ofhumanization and interestingness,so that the visual design of kindergartencan be more standardized and unified,and the brand benefit of kindergartencan be improved.Key words:childrenchildren aesthetic perception kindergarten visualdesign kindergarten brand
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