从电子杂志《时尚芭莎》浅析移动互动设计

AbstractSince1995March,China's first electronic magazine -"electronic information andcommunications network."since the launch in Shanghai,China's electronic magazine hasdeveloped it.During this period,the electronic magazine has undergone three generationmorphological changes,namely the mailing list form,traditional magazine digital morphology aswell as multimedia interactive forms.Three kinds of morphological development and networktechnology development are closely linked,in different stages of development challenges people'sreading habits.This paper focuses on the study of Electronic Joumal-interactive multimedia electronicmagazine,is the use of PZP technology issue,video,audio,FLASH.3D,text and other multimediainformation manifestation,referred to as the electronic magazine.China's media interactiveelectronic magazines begin to start from 2002,experienced start stage,exploration stage,the stageof rapid development slowed the development stage.As the network of new things,the electronicmagazine in the rapid development stage (20052008)four years,won several domestic andinternational high risk investment,only 2006Chinese electronic magazine overall marketregulation is high amounts to 100000000 yuan,to become China's new media leaders.And it isexpected that in 2010,Chinese electronic magazine subscribers to 105000000.But in 2010,Chinese Journal of electronics industry is passed"."the voice was not optimistic about the future,expected.But in the face of the sound of doubt,still had the strength to join enterprises electronicmagazine industry,old electronic journal platform started looking for transition path.In the face ofelectronic magazine tepid survival situation,it is not possible to survival and development,thispaper from the electronic magazine media itself as well as the electronic journal and humanrelation research.Key words:electronic magazine"bazaar"interactive design