本科论文AbstractWith the improvement of the global capital market,the management of enterprises haschanged a lot.From the past asset-oriented to capital-oriented growth,face up to the controlof capital,strengthen the management of financial risks.Enterprises have to change atdifferent stages of development according to the market area in which the enterprise islocated and the national macroeconomic policy.It is necessary to evaluate the size offinancial risk,build a more complete financial risk prevention and control system,andfurther improve the market competitiveness of enterprises.These issues have become thecore concern of senior management.In recent years,Qingdao Haier's recent main businessprofit margins have steadily increased.Qingdao Haier company without grandma'sprofitability is good.But with the change of market environment,the domestic financial system isconstantly improving,and the pressure of industry competition is increasing.Theuncertainty of the financial risk of the enterprise increases.The company's long-termsolvency and operating costs are modest.Companies are at increased risk of operating andfinancing.Taking Qingdao Haier Co.,Ltd as an example,this paper first expounds theconcept of financial risk and financial risk control and related theories,then introduces thebasic situation and present situation of Qingdao Haier Co.,Ltd.,then from the four anglesof profit risk,operation risk,financing risk and financial risk identification of non-financialindicators,details the financial problems that appear in Qingdao Haier Co.,Ltd.,and finallyputs forward preventive measures through the financial risk problems found in QingdaoHaier Company.The research of this paper can also provide reference value for the financialrisk prevention of home appliance manufacturing enterprises in the same scope.Key words:Qingdao Haier Co.,Ltd.;financial risk;profitability;short-term solven
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